Marketing for kitchen and bath companies has its own set of problems.
Do you ever have those Lookie-Lous come into your showroom and not buy anything?
Why do you think that is?
Well, I’ll tell you. They’re shopping you. They are visiting your kitchen and bath showroom to touch and see the product. They’re getting a price from you. Then, they’re buying from someone else. That being said, increasing your foot traffic, doesn’t necessarily mean more revenue.
Here are 6 Essentials When Marketing Your Kitchen and Bath Business to Convert Visitors into Customers.
1. Develop Consistent Branding
Branding is the promise you make to your customers and potential customers. Consistent branding is key to building trust between you and your customer. You want them to understand you know what you’re doing, and you’ll live up to that promise.
Your branding needs to be visible, professional, and consistent, anywhere it’s visible. It’s a small cost to have branded collateral developed, but it is key to standout marketing.
2. Take the Reins of Your Online Reputation
A poor reputation can cause your marketing efforts and business to tank. And fast. Sites like Google, Yelp, Houzz, and Facebook, allow reviews by customers and should be monitored regularly. A lot of consumers think review sites are “rigged”. Whether you trust online reviews or not, people do use them to make their buying decisions. If you don’t control and track your pages on these sites you may lose out on new business.
If you haven’t already, go claim or set up your page on these sites. Once that’s done, work to build a good variety of customer reviews from current and past clients. This will help to build your online reputation. Share a follow-up survey with your past customers. If you get a positive response, ask that customer to submit a review on one of your pages. If they give you low marks, this is a perfect opportunity to make things right. Reach out to them and find out where your company can improve. This will help improve your business and develop a positive reputation.
3. Make Sure People Can Find You
If people can’t find your business, how are they going to buy from you? The key to effective local search engine marketing is to make sure your contact information is correct and easy to find. Everywhere.. Your business cards, websites, print media and brochures, social media, online directories… everywhere.
You’ll also need to create local business listings for both Google and Bing. This will make it super easy for people who are searching for your product or service to find you.
4. Use Inbound Marketing to Cut Out Dead Leads
Marketing your kitchen and bath business can produce a lot of dead leads. Dead leads end up wasting your time and efforts and don’t end up in a sale. Inbound marketing can prevent this while also giving you high-quality new leads.
According to HubSpot, “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. ”
The goal of Inbound Marketing is to bring customers to your website. You can achieve this with social media, SEO, blogs, podcasts, video, eBooks, newsletters, whitepapers, physical products, and other types of content. You want to attract potential customers to different stages of the sales funnel with the end-goal of them becoming your customer.
When done correctly, you can qualify and categorize your online leads by their interest and interactions. The more they interact with your company, they move further down the sales funnel. By consuming all this content, they learn to trust you as an expert and you’ve now built that trust, and cut out the dead leads, before you even speak to them!
5. All About the "Customer Experience"
Customers want to know you will go above and beyond for them. They want to know you are looking out for their best interests. Hold private events for your potential customers in your showroom to show off your products. One idea may be a foodie event with one of your vendors. What a great way to show off your cabinets and countertops by actually using them! Show your customers you are invested in this relationship with them. Make them feel special.
Besides making them feel special, this is great way to get more content for your marketing. Have a photographer there to capture the event for your social sites. There are tons of possibilities!
6. Plan and Execute
You need to have a marketing plan that includes what you’re going to offer and what you’re going to write about. Plan how you’re going to talk to your potential customers to get them to buy. Plan, then execute on those plans. Put them into action and make an impact.
Need ideas? Let’s brainstorm! Contact us today!